Our impact

We take our ethical responsibilities seriously. 

We want to make a difference to every child, yet we know that many children will not be able to access our work, for various psychological, social, cultural or economic reasons.


So, we re-invest 50% of our profits into delivering innovative, accessible and meaningful KINDNESS PROJECTS. 

We want to play our part in making this world a kinder place. 

Our Kindness Projects are infused with compassion and care, and aim to promote the mental health of all children but particularly those who are disadvantaged, vulnerable, or living with additional needs. 

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Kindness Kits & The Doorstep Homeless Families Project


We were devastated to hear about the emotional impact of Lockdown on the children supported by Doorstep. Many of the families were (and still are) confined to one room, with very few resources to help maintain any form of learning, entertainment, or even connections with friends and families. As a result, many of the children and their parents were experiencing feelings of isolation and anxiety. We wanted to make a difference. We knew that, whilst we can't solve many of the socio-economic issues, we could still help nurture the children's emotional well-being and importantly send a message that they have not been forgotten. 

As we had just launched, we were not in a position to financially help, but we led a fundraising campaign with kindness at the very heart of it. Thanks to the generous donations by friends, family and the wider community, we were able to create and deliver over 100 Kindness Kits, filled with arts materials, books, games, bubbles, modelling clay, and more. 

We look forward to supporting Doorstep families with future projects. 

If you are a school, non-profit organisation or charity that shares our vision and would like our support, we would love to hear from you so please get in touch


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